Social Media 101

MN KC Blog * Written by David Whatmuff

In the past year, more people than ever before used social media. Sixty-eight percent of all American adults logged into Facebook alone in 2016.* Experts believe that the use of social media will continue to grow in coming years.** And because so many people are online, your council’s Facebook Page and this website are the perfect tools to raise awareness about council events and recruit new members!

Take More Pictures

To make your council’s Facebook Page and this website stand out from the crowd, be sure to use compelling images in your posts and to create photo albums for your council’s charitable events and parish activities. Photos that show your council in action — a Knight helping a child try on a winter jacket at a Coats for Kids drive or Knights handing out meals at a soup kitchen — will convey the Order’s first principle of charity in a concrete way.

Share Catholic Resources

By regularly sharing spiritual development resources and Catholic news, you will encourage your followers to visit your page more regularly. Keep shared content appropriate and positive, and share from trusted sources like kofc.org, Catholic News Agency and the United States Conference of Catholic Bishops.

Don’t Forget to Be Social

It may seem obvious, but being social on social media is very important. Answering messages in your page’s inbox, politely replying to comments and liking followers’ posts is important in sustaining a strong online presence. Making your council accessible and social in this way means potential members will be better able to connect with your council and feel encouraged to join.

*Pew Research Center, 2016

** Search Engine Journal, 2016

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